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People Living in Coastal Communities

Population Outcome: People Living in Coastal Communities in Suffolk and North East Essex have Health Equality

Many coastal communities experience a larger economic gap, slower economic growth, are lacking in job opportunities and have a greater prevalence of people in poor health. This leads to disproportionately high concentrations of chronic disease, mental illness and poor life expectancy. Many coastal towns also have poorer infrastructure, transport links and broadband connectivity compared to that offered in urban areas.


Inequalities in coastal communities

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The Story Behind the Outcome

Lived Experience


Health in Coastal Communities


Coming Soon

Published Evidence

Rural Communities

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Deprivation and Mortality

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Health and Wellbeing

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Access to work and social networks

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Wider Data

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Further Reading

Further Information

Useful Organisations

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Our Ambition

What we know matters to people and why

What matters?Why?
I am able to obtain the information I need to stay well.Using a range of communication methods helps people in coastal areas without easy access to online or paper-based information, to stay well and know how to access help when they need it.
I have equity of access to health and care servicesProvision of alternative methods of accessing health and care, including online and outreach into local communities, and community transport, improves access to care and support for people in coastal deprivation and experiencing digital exclusion.
I have high quality carePerson-centred care approaches that recognise and are flexible to the needs of coastal poor and older communities help keep people well and recover better from periods of ill-health. Support to prevent social isolation improves people’s wellbeing and provides opportunities to access information on keeping well and seeking help when it is needed.
I am seen and heardCo-producing services with coastal communities ensures services can be better tailored to their needs.

How will things be different in Suffolk and North East Essex

We will ensure people in coastal areas have access to information in a range of formats and in a range of places in their neighbourhoods, on how to access physical and mental health services, and health promotion support to prevent ill health.We will work to ensure the health and care workforce has sufficient resources in coastal areas to meet local demand.
We will encourage community transport services in coastal areas to enable people in these communities to access health and care services.We will support community-based initiatives to prevent social isolation and enable access to peer support and health and wellbeing information.
We will co-design services and co-produce improvements to existing services to improve access to, and quality of health and care for people and families in coastal areas.

Case Studies – how are we making progress across Suffolk & North East Essex

Relevant plans and strategies


NHS Suffolk and North East Essex Integrated Care Board
Joint Forward Plan
Health Inequalities


Ipswich and East Suffolk
Alliance Delivery Plan

North East Essex 
Alliance Delivery Plan

West  Suffolk
Alliance Delivery Plan

City, District and Borough Council


Last Updated on 16 January 2024

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