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People Living in Rural Communities

Population Outcome: People Living in Rural Communities in Suffolk and North East Essex have Health Equality

Many residents scattered across rural communities face deprivation, poverty and poor health that are masked within the statistics of larger geographical areas. Issues including low-paid work, unemployment of young people, high costs of housing and fuel poverty and access to health and other services can be a problem, as they often lack good public transport, and have poorer broadband and mobile phone network.


Rural Deprivation

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Living Environment 2019

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The Story Behind the Outcome

Lived Experience


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Suffolk Rural Survey Report 2022

Community Action Suffolk Summary report

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East Suffolk Rural Youth project report 2023

Is there enough to do locally?

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Coming soon

Outreach primary Care

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Difficulties travelling to appointments

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Published Evidence

Benefits of rural living

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Health and Wellbeing

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Workforce and job opportunities

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Wider Data

None available

Further Reading

Further Information

Our Ambition

What we know matters to people and why

What matters?Why?
I am able to obtain the information I need to stay well.Using a range of communication methods helps people in rural areas without easy access to online or paper-based information, to stay well and know how to access help when they need it.
I have equity of access to health and care servicesProvision of alternative methods of accessing health and care, including online and outreach into local communities, and community transport, improves access to care and support for people in rural deprivation and experiencing digital exclusion.
I have high quality carePerson-centred care approaches that recognise and are flexible to the needs of rural poor and older communities help keep people well and recover better from periods of ill-health. Support to prevent social isolation improves people’s wellbeing and provides opportunities to access information on keeping well and seeking help when it is needed.
I am seen and heardCo-producing services with rural communities ensures services can be better tailored to their needs.

How will things be different in Suffolk and North East Essex

We will ensure people in rural areas have access to information in a range of formats and in a range of places in their neighbourhoods, on how to access physical and mental health services, and health promotion support to prevent ill health.We will work to ensure the health and care workforce has sufficient resources in rural areas to meet local demand.
We will encourage community transport services in rural areas to enable people in these communities to access health and care services. We will support community-based initiatives to prevent social isolation and enable access to peer support and health and wellbeing information.
We will co-design services and co-produce improvements to existing services to improve access to, and quality of health and care for people and families in rural areas

Case Studies – how are we making progress across Suffolk & North East Essex

Publish your case study here

Publish your case study here

Publish you case study here

Publish your case study here

Relevant plans and strategies


NHS Suffolk and North East Essex Integrated Care Board
Joint Forward Plan
Health Inequalities


Ipswich and East Suffolk
Alliance Delivery Plan

North East Essex 
Alliance Delivery Plan

West  Suffolk
Alliance Delivery Plan

City, District and Borough Council

Last Updated on 29 February 2024

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